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B-Pure Group Office

This project involved the planning and interior design of Be Pure Group's offices, spanning approximately 1,000 square meters. The goal was to create a modern, cohesive workplace with a strong and recognizable visual identity.

The design concept was built around a single signature color that serves as the project's defining element. This color appears throughout the office, including corridor ceilings, glass partitions, and various architectural features, acting as a visual "main artery" that connects the different departments and creates a unified design language.

One of the project's key challenges was achieving a precise match between different materials and finishes, particularly between painted surfaces, exposed building systems, metal elements, and aluminum profiles. Since available color options for metal and aluminum components are often limited, a custom color was specially developed for the project, allowing complete visual consistency throughout the space.

The design emphasizes a functional, contemporary, and comfortable work environment while using color as a strategic design tool to strengthen the company's identity and enhance the overall workplace experience.

The result is a cohesive office environment with a distinctive character, where color becomes an architectural element that connects spaces and creates a memorable experience for both employees and visitors.

Contact

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Nir Yefet

Interior design Studio

13 Beit Alfa St. Tel Aviv

+972.52.3454754

info@niryefet.com

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